Whiteboard.fi is an innovative startup that provides a free online whiteboard tool specifically designed for teachers and classrooms. This platform serves as an instant formative assessment tool, allowing educators to receive live feedback and gain immediate insights into their students' understanding. The primary market for Whiteboard.fi is the education sector, including both physical and remote classrooms.

The business model of Whiteboard.fi is centered around offering a free service to teachers, which helps them engage students more effectively. The platform allows teachers to upload PDFs, annotate documents, and use over 1000 emojis to make learning more interactive. Teachers can also prepare, save, and reuse their whiteboards, organizing them into folders for easy access. Additionally, the platform supports co-teaching, enabling multiple educators to collaborate in the same virtual classroom.

Whiteboard.fi generates revenue through its association with Kahoot!, a popular learning platform that acquired the startup in February 2021. This partnership allows Whiteboard.fi to integrate with Kahoot!'s suite of educational tools, potentially offering premium features or services in the future. The company is also working on compliance with various data protection regulations, such as COPPA, FERPA, CSPC, and GDPR, ensuring the safety and privacy of its users.

In summary, Whiteboard.fi is a valuable tool for teachers looking to enhance classroom engagement and assessment. Its user-friendly interface and robust features make it a go-to resource for educators worldwide.

Keywords: online whiteboard, formative assessment, education technology, teacher tool, classroom engagement, remote teaching, PDF annotation, emoji integration, co-teaching, Kahoot! partnership.