tvScientific is a digital advertising platform that specializes in Connected TV (CTV) campaigns. It caters to top consumer brands, helping them build, optimize, and measure the value of their CTV advertising efforts. The company operates in the digital advertising market, specifically focusing on the CTV segment.

The business model of tvScientific is based on providing a platform for brands to manage their CTV advertising campaigns. It offers over 15,000 unique targeting segments, allowing brands to reach the right audience based on behaviors, interests, geography, and more. The platform provides a comprehensive view of the customer journey, enabling brands to make real-time optimizations.

tvScientific makes money by charging brands for using its platform to manage their CTV campaigns. It offers real-time reporting and analytics, allowing brands to track performance metrics like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). This means brands can see how much they're spending to acquire a customer and how much return they're getting on their advertising spend.

The platform also provides features like Path-to-Purchase, Last-Click Referrers, and Log-Level data verification, which help brands understand the true performance of their TV ads. The company prides itself on its transparency, showing the path from TV ad exposure to outcome.

Keywords: Digital Advertising, Connected TV (CTV), Consumer Brands, Targeting Segments, Customer Journey, Real-Time Optimization, Performance Metrics, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Transparency.