MyTilly.co is a digital platform that provides psychological support for individuals and couples dealing with infertility. The startup operates in the healthcare technology market, specifically focusing on mental health and fertility. The business model is centered around an application that offers a range of services including access to a supportive community, expert therapists, and evidence-based tools to cope with infertility.

The app also includes features such as journaling moments and mood tracking to provide users with insights into their emotional well-being, as well as meditations, breathwork, and yoga for relaxation. These features are designed to help users manage the emotional challenges associated with infertility, such as feelings of grief, relationship strains, and a lack of control.

MyTilly.co's primary clients are individuals and couples who are struggling with infertility and the associated psychological impacts. The company generates revenue through subscriptions to its app, which provides users with access to its range of services.

The startup was co-founded by a fertility patient, which adds a layer of authenticity and understanding to the services it provides. The company's mission is to change societal narratives around infertility and provide support for the often silent struggle that many individuals and couples face.

Keywords: Infertility Support, Mental Health, Digital Platform, Healthcare Technology, Fertility, Emotional Well-being, Subscription Model, Community Support, Expert Therapists, Coping Tools.