The Hair Routine is a startup operating in the beauty and personal care market, specifically focusing on hair care. The company offers a range of eco-friendly, cruelty-free hair care products that are designed to improve the health and appearance of hair. The products are made with clean ingredients and are carefully curated to provide maximum benefits to the user's hair.

The Hair Routine's primary clientele are individuals seeking high-quality, environmentally friendly hair care solutions. The company's products are particularly popular among those with color-treated, curly, or frizzy hair, as they are designed to enhance natural hair texture and reduce frizz.

The business model of The Hair Routine is based on direct-to-consumer sales through their website. This model allows the company to maintain control over their brand, pricing, and customer experience. The company generates revenue through the sale of their hair care products, which include individual items as well as bundled packages.

The Hair Routine has received positive feedback from customers, who report noticeable improvements in the health and appearance of their hair after using the products. This suggests that the company's focus on clean, high-quality ingredients and effective formulations is resonating with consumers and could drive future growth.

Keywords: Hair Care, Eco-Friendly, Cruelty-Free, Direct-to-Consumer, Beauty Market, Personal Care, Natural Ingredients, Hair Health, Online Sales, Customer Experience.