The Backscratchers operates as a marketplace that connects businesses with vetted freelancers and teams for various creative projects. Serving clients across multiple industries, including marketing, public relations, and event production, the company specializes in matching the right talent to specific project needs. The Backscratchers primarily targets companies looking for high-quality, cost-effective solutions to their creative challenges. The business model revolves around a fee-based system where clients pay for the introduction and matching services, as well as for the handling of project fees. By leveraging a network of industry-approved talent in over ninety creative and technical disciplines, The Backscratchers ensures that clients receive tailored solutions that save time, money, and effort. The company retains ownership of the content uploaded by users and facilitates contracts between workers and clients through its platform.

Keywords: creative marketplace, vetted freelancers, project matching, cost-effective solutions, marketing, public relations, event production, industry-approved talent, fee-based system, tailored solutions.