Tandem is a UK-based fintech startup that operates in the financial services sector, with a unique focus on promoting greener lifestyles. The company offers a range of financial products and services, including savings accounts, home loans, home improvement loans, and motor finance. These offerings are designed to help customers save money while also reducing their carbon footprint.

Tandem's primary clientele includes individuals looking to make sustainable financial decisions. This includes homeowners seeking to make their homes more energy-efficient, individuals looking to upgrade to greener vehicles, and those interested in managing their finances in a more environmentally friendly manner.

The company's business model is centered around using customer deposits to fund loans for green initiatives. When customers save with Tandem, their money is used to finance projects such as solar panels and energy-efficient windows, thereby promoting a greener future. This model allows Tandem to generate revenue through the interest earned on these loans.

In addition to its core financial services, Tandem also offers a free app, Loop, which facilitates easy sharing and splitting of money among friends and family. This acquisition, made in April 2023, further expands Tandem's service offerings and aligns with its mission of making green living more accessible.

Tandem has been recognized for its services, earning an 'Excellent' rating on Trustpilot and being named the 'Best App Based Savings Provider'. The company also guarantees protection for customer deposits up to £85,000, providing an additional layer of security for its users.

Keywords: Fintech, Green Finance, Savings Accounts, Home Loans, Home Improvement Loans, Motor Finance, Sustainable Living, Financial Services, App-Based Banking, Money Sharing App.