SolaRoad is a pioneering company dedicated to accelerating the transition to a clean and sustainable world by integrating renewable energy production into everyday infrastructure. The company specializes in developing road pavements that double as solar panels, converting sunlight into electricity. This innovative approach aims to transform road networks into vast sources of renewable energy, capable of powering street lighting, traffic systems, households, and electric vehicles.

SolaRoad operates in the renewable energy and infrastructure markets, targeting municipalities, governments, and private sector clients interested in sustainable solutions. The business model revolves around the development, installation, and maintenance of solar pavements, generating revenue through project contracts, partnerships, and potentially energy sales.

The company was established through a public-private consortium in 2010, including TNO, the province of Noord Holland, Ooms Civiel (now part of Strukton), and Imtech Traffic Infra (now Dynniq). Notable milestones include the world's first bike road with integrated solar panels near Amsterdam in 2014 and successful tests on roads with heavy traffic in Spijkenisse and Haarlemmermeer in 2019. An improved version of SolaRoad was piloted at the Brightlands Chemelot Campus in Geleen in 2020.

Keywords: solar pavements, renewable energy, infrastructure, sustainable roads, solar panels, energy harvesting, public-private partnership, electric vehicles, road networks, clean energy.