SafeGraph is a data company that provides high-quality, reliable datasets to businesses for decision-making purposes. The company operates in the data industry, serving a diverse range of clients including advertising agencies, real estate firms, and retail businesses.

The company's primary offering is its database of global points of interest (POIs), which are specific locations that may be of interest to businesses, such as stores or restaurants. This database is curated to power applications, platforms, and analytics, providing extensive attributes related to place type, open/closed status, and consumer interaction.

SafeGraph's business model revolves around selling access to this data. Clients use this data to improve the efficiency and effectiveness of their operations, from planning targeted advertising campaigns to selecting sites for commercial real estate. For example, advertising agencies can use SafeGraph's data to plan geo-contextual campaigns, while real estate firms can use it to power their site selection tools.

The company prides itself on the quality of its data. As one client testimonial states, "SafeGraph takes data quality very seriously—which is why, if a POI is included in the Places dataset, we can always trust it’s a real location." This commitment to data quality allows SafeGraph's clients to trust the data they receive, enabling them to make business decisions with confidence.

Keywords: Data, Points of Interest (POIs), Advertising, Real Estate, Retail, Data Quality, Business Decisions, Geo-Contextual Campaigns, Site Selection, Consumer Interaction.