Xiaohongshu, also known as Little Red Book, is a social commerce platform that integrates user-generated content with e-commerce. The platform primarily serves young, urban female users who are interested in lifestyle, beauty, and fashion. Operating in the Chinese market, Xiaohongshu allows users to share their experiences, reviews, and recommendations through photos, videos, and notes. This user-generated content drives the platform's e-commerce component, where users can purchase products directly through the app. Xiaohongshu's business model is based on a combination of advertising revenue and sales commissions from its e-commerce transactions. The platform has gained significant traction, boasting over 85 million monthly active users and being recognized as one of Forbes China's Most Innovative Enterprises in 2019. Xiaohongshu's innovative approach to blending social media and e-commerce has made it a popular destination for consumers looking for authentic product reviews and lifestyle inspiration.

Keywords: social commerce, user-generated content, e-commerce, lifestyle, beauty, fashion, urban female users, advertising revenue, sales commissions, China.