RayJoy

RayJoy

Developing high-quality games for global players with a focus on strategy and simulation genres. Learn more

Launch date
Haidian Beijing (HQ)
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DateInvestorsAmountRound
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N/A

Angel
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N/A

Series A
Total Funding-

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RJOY, established in 2019, is dedicated to becoming a leading global game company. The company specializes in developing high-quality games for a worldwide audience, with a particular focus on strategy and simulation genres. RJOY's portfolio includes popular titles such as 'First Refuge: Doomsday,' 'Emperor and Beauties,' 'Steel Avenger,' and 'Super Fleets,' which have collectively achieved a cumulative turnover of nearly $1.5 billion. The company's distribution network spans over 200 countries and regions, including Europe, America, Asia, and the Middle East, reaching more than 300 million users globally.

RJOY operates in the highly competitive mobile gaming market, targeting both casual and hardcore gamers. The company's business model revolves around free-to-play games with in-app purchases, which generate revenue through the sale of virtual goods and premium features. Additionally, RJOY has implemented a project shareholding system to incentivize its project teams, making them shareholders in their respective projects. This approach aims to enhance transparency, independence, and returns.

RJOY is also committed to data protection and compliance with the General Data Protection Regulation (GDPR). The company has established a GDPR task force to evaluate and improve its security and data protection practices, ensuring the privacy and protection of user data.

Keywords: mobile gaming, strategy games, simulation games, global distribution, in-app purchases, project shareholding, data protection, GDPR compliance, high-quality games, user engagement.