Pico is a personalized fan communication platform designed to transform anonymous online fans into identifiable customer profiles. Operating in the digital engagement market, Pico serves businesses that have a significant online presence and a large fan base, such as sports teams, entertainment companies, and brands. The platform integrates with the digital channels that fans are already using, enabling businesses to collect contextualized data points through personalized, one-on-one messaging. This data helps businesses achieve their true objectives by understanding who their engaged fans are and how to better serve them.

Pico's business model revolves around providing a software-as-a-service (SaaS) solution, where clients subscribe to the platform to access its features. Revenue is generated through subscription fees, which may vary based on the level of service and the size of the client’s fan base. By converting anonymous fans into identifiable profiles, Pico helps businesses increase their revenue streams through targeted marketing, ticket sales, merchandise, memberships, and newsletters.

Keywords: fan engagement, customer profiles, personalized messaging, data collection, SaaS, digital channels, sports teams, entertainment, targeted marketing, revenue streams.