Phalanx.io is a cybersecurity startup that offers a software solution to secure and track sensitive documents across various platforms such as Google Workspaces, Office 365, and local machines. The company's primary market is businesses that handle sensitive data and are looking to reduce cyber risk and data loss.

Phalanx.io operates on a Zero Trust Data Access (ZTDA) model, which means that it doesn't automatically trust anything inside or outside its perimeters and instead verifies everything trying to connect to its systems before granting access. This model is designed to help businesses reduce the risk of data breaches and the associated costs of post-breach incident response.

The company's software, Phalanx MUZE, is designed to be user-friendly and to work seamlessly with existing infrastructure. It automatically encrypts files and unstructured data on each device and monitors activity data. This means that users don't have to think about security, as actions occur at the file level.

Phalanx.io also offers a web portal where businesses can manage everything. The software can be installed across all machines in minutes, without requiring any configuration. This ease of use and deployment is a key selling point for the company.

Phalanx.io makes money by selling its software to businesses. The company's value proposition is that it provides a lightweight solution that not only keeps data secure but also allows for increased data sharing. This is achieved by plugging into current workflows and meeting businesses where their tech stack is today.

Keywords: Cybersecurity, Sensitive Documents, Zero Trust Data Access, Data Encryption, User-Friendly, Seamless Integration, Web Portal, Lightweight Solution, Data Sharing, Current Workflows.