Periscope was a live video streaming platform that allowed users to broadcast and explore real-time events globally. It primarily served individual users, content creators, and influencers who wanted to share live moments with their audience. Operating in the social media and live streaming market, Periscope provided a unique way for users to connect and engage with their followers through live video content. The business model was based on user engagement and monetization through features like Super Hearts, which allowed viewers to purchase virtual gifts for their favorite broadcasters. Periscope made money by taking a percentage of the revenue generated from these virtual gifts. Despite its initial success, Periscope announced its shutdown, encouraging users to continue their live streaming activities on Twitter, its parent company.

Keywords: live streaming, real-time events, content creators, influencers, social media, user engagement, virtual gifts, Super Hearts, Twitter integration, global broadcasts.