People First Federal Credit Union is a financial institution that offers a range of financial products including mortgages, home equity loans, credit cards, and personal loans. The company serves individuals residing in Pennsylvania, New Jersey, Ohio, and West Virginia. Operating in the financial services market, People First aims to provide competitive rates and convenient borrowing options. The business model revolves around offering financial products with low rates and no minimum balances or monthly service fees, making money through interest rates and service fees. The company also emphasizes community involvement and corporate citizenship, with 8 local branches in the Lehigh Valley and a nationwide fee-free ATM network. Membership is easy to obtain for eligible residents, and the credit union is federally insured by the National Credit Union Administration.

Keywords: mortgages, home equity, credit cards, personal loans, financial services, competitive rates, community focus, convenience, no fees, Lehigh Valley.