Optable is a tech startup that operates in the digital advertising sector, providing data collaboration technology to publishers and brands. The company's primary service is to offer privacy-first advertising solutions, which are available on the Google Cloud Marketplace. This service allows clients to enhance their existing digital footprint with new, privacy-safe advertising solutions.

Optable's business model revolves around facilitating frictionless data collaboration, specifically designed for advertising purposes. The platform enables publishers and advertisers to maintain transparency and privacy controls while discovering innovative ways to activate their audience data. This is achieved through the creation of purpose-limited, no-code data clean room applications, which can be easily scaled with Optable's Flash Nodes.

The company's platform integrates in real-time with key data sources and business systems, providing powerful identity tools and audience management capabilities. This allows for quick business insights and advertising activations. Furthermore, Optable's platform is interoperable and deeply integrated with all major ad serving and ad buying platforms, making data activation across ecosystems effortless.

Optable generates revenue by charging its customers for the use of its platform and services. The company's clients include publishers and brands that are looking to maximize their advertising efforts while ensuring the privacy of their audience's data.

Keywords: Data Collaboration, Privacy-First Advertising, Google Cloud Marketplace, Transparency, Audience Data Activation, No-Code Data Clean Room Applications, Real-Time Integration, Identity Tools, Audience Management, Advertising Activation.