Olio operates in the sharing economy, providing a mobile app that allows individuals to give away items they no longer need to people in their local community. The app primarily targets environmentally conscious consumers and those looking to reduce waste and save money. Olio's business model is based on creating a platform that facilitates the exchange of goods, thereby reducing waste and fostering community connections. The company generates revenue through partnerships with businesses and organizations that want to reduce their food waste, as well as through premium features and services offered to users. By leveraging a network of volunteers known as Food Waste Heroes, Olio ensures that surplus food from local businesses is collected and redistributed to those in need. This not only helps in reducing food waste but also supports community building and sustainability efforts. The market for Olio includes environmentally conscious consumers, local businesses, and organizations focused on sustainability and waste reduction. The app's user-friendly interface and community-driven approach make it a valuable tool for anyone looking to make a positive impact on the environment and their local community.

Keywords: sharing economy, waste reduction, community, mobile app, sustainability, local exchange, surplus food, Food Waste Heroes, environmentally conscious, premium features.