NatureMetrics operates in the environmental monitoring sector, providing advanced biodiversity data through environmental DNA (eDNA) technologies. Founded in 2014 by a group of scientists, the company connects environmental managers with crucial data to monitor biodiversity. NatureMetrics serves a diverse range of clients including corporates, environmental agencies, and conservation organizations, primarily in markets driven by frameworks such as TNFD (Taskforce on Nature-related Financial Disclosures) and CSRD (Corporate Sustainability Reporting Directive). The business model revolves around offering eDNA metabarcoding services, which involve collecting and analyzing DNA from environmental samples to identify species present in a given area. This service is scalable and allows for comprehensive biodiversity monitoring, which is increasingly in demand as companies seek to meet sustainability and reporting requirements. NatureMetrics generates revenue through the sale of its sampling kits, laboratory analysis services, and its Nature Intelligence Platform, which provides clients with actionable insights based on the collected data. The company is currently focusing on expanding its operations in Canada and the United States to meet growing demand.

Keywords: biodiversity, eDNA, environmental monitoring, sustainability, TNFD, CSRD, metabarcoding, Nature Intelligence Platform, conservation, scalability.