Marketing Insights. Consumer Action. MICA is the consulting firm that starts with the end in mind. For most entrepreneurs, the end is higher revenue and improved margins. Using a metrics based business planning discipline; revenue, margin, and sales pipeline process; and only then the requisite marketing strategy and execution, MICA is the resource for growing companies who want sustainable growth. Being both strategic and tactical, with, as one client described, "a bias towards action", MICA bridges the gap between great strategy and actually executing that strategy in the marketplace.

Our step-down retainer structure is designed to provide management with the initial strategy and requisite KPIs for a long-term growth plan at the outset; then stepping down to a role to assist in the execution as needed. MICA leadership offers more than 30 years experience in marketing consulting in professional services, B2B, retail, and B2C markets.