Merit Functional Foods specializes in the production of high-quality plant-based protein ingredients, primarily derived from pea and canola. The company operates in the food and beverage industry, targeting manufacturers of dairy alternatives, protein powders, meat substitutes, and nutritional bars. Merit's state-of-the-art production facility in Manitoba, Canada, ensures that their products are non-GMO, free of major allergens, and traceable back to their source. The business model revolves around supplying these specialized protein ingredients to food manufacturers, who then incorporate them into their consumer products. Revenue is generated through the sale of these protein ingredients, which are marketed for their superior solubility, taste, and nutritional profile. The company serves a global market, including North America, Europe, and Asia, focusing on clients who prioritize sustainability and high-quality plant-based ingredients.

Keywords: plant-based protein, pea protein, canola protein, dairy alternatives, meat substitutes, nutritional bars, non-GMO, allergen-free, sustainable sourcing, food manufacturers.