LBB (Little Black Book) is an online platform that provides curated recommendations and reviews on the best places and brands for fashion, home decor, beauty, and shopping in various cities across India. The platform serves urban consumers who are looking for unique and high-quality products and experiences. LBB operates in the e-commerce and content discovery market, leveraging user-generated content and expert recommendations to attract and engage its audience. The business model is primarily based on advertising and affiliate marketing, where brands and businesses pay to be featured on the platform or share a commission on sales generated through LBB's recommendations. LBB makes money through sponsored content, partnerships with brands, and affiliate links that drive traffic to e-commerce sites. The platform also offers city guides and curated lists to help users discover new and exciting places and products.

Keywords: curated recommendations, fashion, home decor, beauty, shopping, urban consumers, e-commerce, content discovery, advertising, affiliate marketing.