Karat is a financial technology startup that aims to revolutionize banking for social media influencers and content creators. Traditional banks often overlook the unique financial needs of influencers, who may have significant online followings and revenue streams but lack conventional credit histories. Karat addresses this gap by offering customized credit cards tailored specifically for influencers.

Karat's primary clients are social media influencers and content creators on platforms like Instagram, YouTube, TikTok, and Twitch. These individuals often generate substantial income through sponsorship deals, ad revenue, and brand partnerships but face challenges when dealing with traditional banking institutions. Karat leverages the social media metrics of these influencers—such as follower count, engagement rates, and sponsorship income—to assess their creditworthiness.

Operating in the fintech market, Karat employs a business model that focuses on providing financial services to a niche yet rapidly growing segment. The company makes money by offering premium financial products and services, such as custom-designed credit cards and instant credit advances for sponsorship payments. These services are designed to cater to the unique financial needs of influencers, providing them with the liquidity and financial flexibility they require.

Karat's co-founders bring a wealth of experience from top social media platforms and financial institutions. Eric, who built products at Instagram, and Will, who worked in finance at Goldman Sachs, combine their expertise to create a banking solution that understands and meets the needs of influencers. The team also includes advisors and board members from notable companies like Twitch, YouTube, and Patreon, further strengthening their industry insights.

In summary, Karat is a specialized financial service provider for social media influencers, offering tailored credit solutions based on social media metrics rather than traditional credit scores. This innovative approach allows influencers to access the financial products they need to grow their businesses and manage their finances effectively.

Keywords: fintech, influencers, credit cards, social media, sponsorship, custom design, liquidity, financial services, niche market, revenue streams.