Kapu Africa is a B2C e-commerce startup operating in the urban African market, specifically in Nairobi. The company's primary goal is to create a better retail experience for urban Africa by digitizing existing offline behavior. This involves offering customers access to lower prices, better quality items, and a wider range of products.

The company's business model is centered around creating active Kapu communities in various neighborhoods. These communities are designed to help reduce the cost of living for their members. By leveraging the power of group purchasing, Kapu Africa can negotiate better prices from suppliers and pass these savings onto their customers. This model not only allows customers to spend less on their grocery basket but also reduces food waste and packaging, contributing to a more sustainable environment.

Kapu Africa also offers opportunities for individuals to become suppliers, providing an additional income stream for community members. The company's focus on digitizing existing offline behavior means they are tapping into an existing market behavior and making it more efficient and cost-effective.

In summary, Kapu Africa operates in the e-commerce space, serving urban African communities with a focus on reducing living costs and promoting sustainability. They generate revenue by facilitating group purchases of groceries and other goods, and by offering supplier opportunities to individuals.

Keywords: E-commerce, Urban Africa, Digitization, Group Purchasing, Cost Reduction, Sustainability, Community Building, Supplier Opportunities, Grocery Shopping, Retail Innovation.