Joule Bikes operates in the bicycle leasing and maintenance sector, catering primarily to employers and their employees. The company offers a comprehensive bike plan that includes leasing, group purchases, and maintenance services. Joule Bikes differentiates itself by providing both mobile maintenance services that come directly to the workplace and a fixed workshop located in Ghent. This dual approach ensures convenience and accessibility for clients. The business model is centered around leasing fees, group purchase agreements, and maintenance service charges. Joule Bikes has also engaged in crowdlending campaigns to fund its operations, demonstrating a proactive approach to financial management. The company serves a niche market of businesses looking to offer sustainable transportation solutions to their employees, thereby promoting eco-friendly commuting options.

Keywords: bicycle leasing, maintenance services, mobile workshop, fixed workshop, group purchase, employers, employees, sustainable transportation, eco-friendly commuting, crowdlending.