Interclick operates in the digital advertising industry, providing advanced data analytics and optimization solutions to enhance the performance of online marketing campaigns. The company primarily serves advertisers and agencies looking to maximize their return on investment (ROI) through targeted and efficient ad placements. Interclick's business model revolves around utilizing proprietary technology to analyze vast amounts of data, enabling precise audience targeting and real-time campaign adjustments. Revenue is generated through service fees and performance-based pricing models, ensuring clients pay for results. The market for digital advertising is highly competitive, with Interclick distinguishing itself through its data-driven approach and commitment to delivering measurable outcomes.

Keywords: digital advertising, data analytics, campaign optimization, ROI, audience targeting, real-time adjustments, proprietary technology, performance-based pricing, online marketing, advertisers.