Instawork operates as an online platform that connects businesses with a pool of over 5 million vetted short-term, seasonal, and temp-to-hire workers. The company primarily serves businesses that are in need of hourly workers, a market that has been increasingly difficult to navigate through traditional staffing agencies. Instawork's platform simplifies this process, providing businesses with access to qualified and reliable workers.

The company's business model is centered around its intelligent matching system, which pairs businesses with suitable workers from its extensive database. This system is supported by a rigorous vetting process that ensures only reliable workers are connected with businesses. This has resulted in a high demand for Instawork's workers, with 93% of businesses wanting their workers to return and a low 2% no-show rate.

Instawork also provides businesses with the ability to view profiles and experience of workers as soon as they pick up a shift. For businesses interested in full-time workers, they can search, connect, and hire from Instawork's database.

The company generates revenue by charging businesses for the service of connecting them with workers. During the pandemic, the platform became indispensable for businesses and workers alike, further solidifying its position in the market.

Keywords: Online Platform, Staffing Solution, Hourly Workers, Short-term Employment, Seasonal Employment, Temp-to-hire, Vetting Process, Worker Database, Intelligent Matching, Full-time Employment.