Immo Capital is a startup that operates in the residential real estate market, specifically targeting institutional investors. The company uses modern technology and expert investment management to make residential real estate more accessible to these investors. Traditionally, institutional investors have been limited to large multifamily and build-to-rent transactions due to the inaccessibility of data and manual processes. However, Immo Capital is changing this by aggregating small multifamily housing, single-family residential, and single-unit residential assets into safe, attractive portfolios. This allows institutional investors to tap into the 96% of residential transactions that were previously out of their reach.

The term "granular residential" refers to these smaller, individual residential properties. According to Immo Capital, this sector represents the best investment opportunity in the living space. Not only does it make up the majority of the total residential market, but it also outperforms other types of housing such as build-to-rent, purpose-built student accommodation, affordable housing, senior living, serviced apartments, and co-living.

In terms of its business model, Immo Capital makes money by managing these portfolios of granular residential properties for institutional investors. By using technology to aggregate these properties and expert investment management to ensure their profitability, the company provides a valuable service to investors who would otherwise be unable to access this sector of the market.

Keywords: Residential Real Estate, Institutional Investors, Investment Management, Granular Residential, Multifamily Housing, Single Family Residential, Single Unit Residential, Portfolio Management, Real Estate Technology, Real Estate Investment.