Harenadata.net operates in the esports industry, providing a comprehensive data analytics platform known as GYO. This platform is designed to bridge the gap between amateur and professional esports play, offering tools and resources for gamers to pursue successful careers in esports. The company primarily serves young adults and educational institutions, focusing on both academic and non-academic development. Harenadata.net aggregates fragmented markets into cohesive buying and marketing groups, adding value through managerial functions, revenue production, cost abatement, and cognitive analytics. The business model includes an online merchandise store, media distribution and production, and destination building, creating a 360-degree solution for sports associations to connect with athletes and their communities. Revenue is generated through platform subscriptions, merchandise sales, advertising, and sponsorships. The platform also supports social emotional socialization, online safety, and cognitive development, enhancing strategic thinking and resilience among players. Over 200 colleges offer esports programs with scholarships, providing students opportunities to use their gaming skills in various fields such as programming, management, marketing, and streaming after graduation.

Keywords: esports, data analytics, collegiate scholarships, career pathways, young adults, cognitive development, online safety, merchandise store, media distribution, strategic thinking.