Happy Recruiter operates in the digital recruitment market, providing an automated social media recruitment platform. The company serves businesses looking to enhance their recruitment processes by leveraging the power of social media. Its core product, powered by Dora the Recruitment Robot, automates job marketing, candidate screening, and engagement. The platform offers in-depth insights into candidates' behavior and the strength of social talent pools, helping recruitment teams increase their capacity and capability. Happy Recruiter generates revenue through subscription-based services, offering various tiers based on the level of automation and insights required by the client. The business model focuses on providing value through increased recruitment performance and efficiency.

Keywords: automated recruitment, social media, candidate screening, AI-driven insights, recruitment performance, digital hiring, virtual assistant, job marketing, candidate engagement, subscription-based.