HaikuJAM operates in the social gaming and mental wellness market, offering a unique collaborative writing game inspired by Japanese haiku poetry. The platform allows users to co-create short poems with others around the world, promoting creativity, social interaction, and emotional well-being. The primary clients are individuals seeking creative outlets and mental relaxation, spanning various demographics but particularly appealing to younger, tech-savvy users. HaikuJAM's business model is freemium, where the basic version of the app is free to use, but additional features and content are available through in-app purchases and subscriptions. Revenue is generated through these premium offerings and potentially through partnerships and sponsored content. The company also engages its community through physical events, such as the HaikuJAM Cottage in Mumbai, where users can participate in writing sessions and other activities.

Keywords: collaborative writing, haiku poetry, mental wellness, social gaming, creativity, global connections, freemium model, in-app purchases, community events, emotional well-being.