Gravy Analytics is a cutting-edge company specializing in location intelligence, which means they use data about where people go to help businesses understand their customers better. Their unique selling point is that their location data is informed by events, giving a richer context to the information they provide. Essentially, they believe that "where we go is who we are," and they use this philosophy to help businesses make smarter decisions.

Gravy Analytics serves a diverse range of clients, including marketers, educational institutions, and public health organizations. For example, they have worked with Johns Hopkins University to simulate virus spread in small towns and with the University of Florida to study human behavior during wildfire evacuations. This shows their data's versatility and applicability across different sectors.

The company operates in the data analytics and location intelligence market, a rapidly growing field as businesses increasingly rely on data to drive their strategies. Gravy Analytics' business model revolves around providing location-based insights to their clients. They collect and analyze data on human mobility patterns and then sell this enriched data to businesses that need to understand customer behavior, improve marketing strategies, or gain competitive insights.

Gravy Analytics makes money by selling access to their location intelligence data and offering tailored analytics services. Their clients use this data to enhance customer loyalty, optimize foot traffic, and create more effective advertising campaigns. By providing actionable insights, Gravy Analytics helps businesses make data-driven decisions that can lead to increased revenue and improved operational efficiency.

Keywords: location intelligence, human mobility, customer behavior, data analytics, marketing insights, event-informed data, competitive insights, foot traffic, advertising audiences, data enrichment.