GWI is a global consumer research platform that provides businesses with real-time insights into consumer behavior. It operates in the market research industry, serving a wide range of clients from various sectors who are interested in understanding their audience better. GWI's business model revolves around its proprietary platform that conducts the world's largest online consumer survey, interviewing over a million people annually.

The platform provides 24/7 access to data, allowing clients to gain insights into their audience's interests, behaviors, and values at any given moment. The user-friendly interface and smart tools make the process of consumer research straightforward, enabling clients to become experts on their audience.

GWI also offers sector-specific insights, allowing businesses to understand trends and behaviors in their specific industry. This feature enables clients to stand out in their sector by providing them with a deeper understanding of their market.

Furthermore, GWI assists businesses in understanding emerging trends, both globally and locally. This helps clients stay ahead of the curve and adapt their strategies accordingly.

GWI's revenue comes from the subscription fees paid by businesses to access its platform and utilize its research tools. A case study on their website highlights how an independent agency used GWI's insights to shape a high-impact go-to-market strategy for a sustainable furniture client, generating $41k in revenue in the first month.

Keywords: Consumer Research, Market Research, Online Survey, Real-Time Insights, Audience Analysis, Sector-Specific Insights, Emerging Trends, User-Friendly Platform, Subscription-Based Revenue, Go-To-Market Strategy.