Generation Home is a fintech startup that operates in the UK housing market, offering innovative solutions to make homeownership more accessible. The company's primary product is the 'Income Booster Mortgage', a unique mortgage product that allows potential homeowners to increase their borrowing capacity by including the income of family members or friends (referred to as 'boosters') in their mortgage application.

The company's target market is individuals who are struggling to get on the property ladder due to the increasing gap between income and property prices. Generation Home's business model is based on providing more flexible and affordable mortgage options than traditional lenders.

The company's income booster mortgages are designed to be more flexible and smarter than traditional mortgages. They allow customers to borrow more and extend their term longer on average than other income booster lenders, resulting in more affordable monthly payments.

Generation Home also offers a unique feature that allows customers to track equity splits in real time, giving them the power to manage their mortgage in a way that suits their needs. The company also offers a legal service, Gen H Legal, which aims to streamline the conveyancing process for clients, offering proactive updates and a dedicated conveyancer for a fixed, transparent price.

The company makes money primarily through the interest paid on the mortgages it provides, as well as through the fees charged for its legal services.

Keywords: Fintech, Homeownership, Income Booster Mortgage, Affordable Housing, Equity Tracking, Real-time, Conveyancing, Legal Services, Flexible Mortgage Options, UK Housing Market.