Gamut (Formerly Adify)

Gamut (Formerly Adify)

Gamut serves publishers and agencies, programmatically and direct. Learn more
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DateInvestorsAmountRound
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$8.2m

Series A

$19.0m

Series B
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N/A

Buyout
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N/A

Merger
Total Funding$27.2m

Recent News about Gamut (Formerly Adify)

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Gamut Media specializes in providing advanced Over-The-Top (OTT) advertising solutions, leveraging proprietary data to optimize campaigns in real-time and target audiences effectively. Operating within the digital advertising market, Gamut serves a diverse range of clients including brands and advertisers looking to maximize their reach and engagement through local and national markets. The company is part of Cox Media Group, benefiting from over 50 years of expertise in TV and video, combined with a decade of innovation in digital intelligence. Gamut's business model revolves around offering comprehensive media solutions that include immersive targeting tactics, innovative supply solutions, and advanced performance metrics. Revenue is generated through advertising fees and partnerships with brands seeking to enhance their visibility and impact in the evolving video landscape.

Keywords: OTT advertising, proprietary data, real-time optimization, audience targeting, digital intelligence, media solutions, immersive targeting, innovative supply, performance metrics, Cox Media Group.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.

Investments by Gamut (Formerly Adify)

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CoxReps
BUYOUT by One Equity Partners Jul 2022