Fleeca operates in the logistics and transportation sector, focusing on tyre management and maintenance services. The company serves transporters and fleet owners, providing digital solutions to manage and maintain their tyres efficiently. Fleeca's business model revolves around creating digital tyre shops, known as Fleeca Centers, which offer a range of services including tyre awareness, maintenance, and replacement. These centers are designed to ensure that transporters can schedule tyre services with ease and reliability, thereby reducing downtime and improving operational efficiency. Fleeca generates revenue through service fees charged for tyre management and maintenance, as well as through the sale of tyres and related products. The company aims to address the often-overlooked aspect of tyre management in the logistics industry, ensuring that tyres are in optimal condition to keep the economy rolling.

Keywords: digital tyre shops, logistics efficiency, tyre management, fleet maintenance, transporters, Fleeca Centers, tyre awareness, operational efficiency, tyre replacement, service fees.