Lose It! is a Boston-based company dedicated to helping individuals achieve a healthy weight through its calorie tracking and personal nutrition app. The company serves a diverse range of clients, from those looking to lose a few pounds to individuals with significant weight loss goals. Operating in the health and wellness market, Lose It! offers a freemium business model where users can access basic features for free and opt for premium subscriptions for advanced functionalities. The company generates revenue through these premium subscriptions and in-app purchases. Lose It! integrates with popular fitness devices like Apple Health and Google Fit, providing users with seamless exercise tracking. The app also offers personalized reports and actionable advice to guide users on their weight loss journey. With a team of over 40 employees, Lose It! emphasizes a balanced approach to both work and life, mirroring the balanced approach it advocates for weight loss. The company is committed to digital accessibility, ensuring its content is accessible to all users by adhering to the Web Content Accessibility Guidelines (WCAG) 2.0 and 2.1, Level AA.

Keywords: calorie tracking, personal nutrition, weight loss, freemium model, premium subscriptions, fitness integration, personalized reports, health and wellness, digital accessibility, Boston-based.