FieldCandy is an innovative outdoor leisure brand that specializes in creating stylish and reliable camping gear, including tents and sleeping bags. The company caters to a diverse range of clients, from experienced campers to first-time adventurers, offering products that combine reliability, simplicity of use, and affordability. Operating primarily in the outdoor and leisure market, FieldCandy designs all its products in the UK, leveraging the expertise of the same development team behind the Terra Nova brand. The business model revolves around direct-to-consumer sales through its website, fieldcandy.com, where customers can purchase a variety of outdoor products. Revenue is generated through the sale of these products, which are marketed for their unique design and practical features. FieldCandy also engages in partnerships, such as with the Derbyshire Wildlife Trust, to enhance brand visibility and community engagement.

Keywords: outdoor gear, camping, tents, sleeping bags, UK design, affordability, simplicity, Terra Nova, direct-to-consumer, partnerships.