Feedback Loop, a DISQO company, operates as an agile research platform designed to provide rapid consumer feedback. The company simplifies the process of gathering consumer insights, making it fast, easy, and reliable. Feedback Loop serves product teams, research teams, and marketing departments, helping them to make data-driven decisions by continuously integrating the voice of consumers into their product and marketing strategies. The platform is particularly beneficial for businesses looking to validate ideas, refine concepts, and iterate quickly during the product development lifecycle. Feedback Loop operates in the market research industry and primarily targets companies that require frequent and reliable consumer feedback to drive their critical decisions. The business model is likely subscription-based, offering various pricing tiers depending on the level of service and integration required. Revenue is generated through these subscriptions and possibly through additional services such as data analysis and support. The company is headquartered in New York and leverages a broad and diverse group of survey participants to ensure quality data.

Keywords: agile research, consumer feedback, product development, market research, data-driven decisions, subscription model, rapid insights, product teams, marketing strategies, New York.