eShakti is an innovative online fashion company that specializes in custom-made women's clothing. The company operates in the women's fashion market, catering to a diverse range of clients, including women of all sizes from 0 to 36W. eShakti's unique selling proposition is its ability to offer fully customizable clothing, allowing customers to modify various aspects of their garments, such as length, sleeve style, and neckline, to fit their body type and personal preferences perfectly.

The business model of eShakti revolves around direct-to-consumer sales through its website, eshakti.com. This model eliminates the need for intermediaries, allowing the company to offer high-quality, personalized fashion at competitive prices. Customers can choose from a wide array of clothing items, including dresses, tops, skirts, pants, and accessories. The company also provides specialized clothing options for various occasions, such as bridesmaid dresses, prom dresses, maternity wear, and petite clothing.

eShakti makes money by selling these customized and ready-to-wear clothing items directly to consumers. The customization process adds value to the products, enabling the company to charge a premium price compared to standard off-the-rack clothing. Additionally, eShakti ensures the quality and safety of its products by sterilizing all items, including masks, using UV light before packing them in a safe environment.

The company serves a broad demographic, including middle-aged women, plus-size women, and those looking for flattering, well-fitted clothes for special occasions. By focusing on personalization and inclusivity, eShakti has carved out a niche in the competitive fashion market, appealing to customers who value both style and fit.

Keywords: Customizable, Women's Fashion, Plus Size, Direct-to-Consumer, Dresses, Tops, Skirts, Special Occasion, Maternity Wear, Petite Clothing.