ENGAWA operates in the cross-border marketing and content creation sector, focusing on bridging Japan with the global market. The company specializes in promoting Japanese brands and regional values to an international audience through digital services and influencer partnerships. ENGAWA serves clients ranging from Japanese companies looking to expand their global footprint to international brands interested in Japanese culture and markets. The business model revolves around leveraging Key Opinion Leaders (KOLs) and influencers, particularly those with significant reach in China, to amplify brand messages. Additionally, ENGAWA's multicultural production team creates high-quality content tailored for global consumption. Revenue is generated through marketing campaigns, content production services, and influencer partnerships. The company operates in the niche market of inbound tourism, regional revitalization, and global communication for Japanese brands.

Keywords: cross-border marketing, content creation, Japanese brands, influencer partnerships, digital innovation, inbound tourism, regional revitalization, KOLs, global communication, multicultural production.