eharmony operates as an online dating platform designed to connect singles seeking meaningful relationships through a scientifically-based compatibility matching system. The company serves a diverse range of clients, including individuals looking for serious relationships, international partners, and members of the LGBTQ+ community. Operating in the online dating market, eharmony differentiates itself with a proprietary Compatibility Quiz that helps match users based on detailed personality profiles. The business model is subscription-based, generating revenue through membership fees and affiliate marketing programs. eharmony also leverages television and online advertising to attract new users and partners. The platform's user-friendly interface and comprehensive profiles aim to enhance the dating experience by fostering genuine connections.

Keywords: online dating, compatibility quiz, meaningful relationships, subscription-based, international dating, LGBTQ+ community, personality profiles, affiliate marketing, television advertising, user-friendly interface.