Crisp Mobile operates in the retail technology sector, providing digital loyalty programs, retail media solutions, and digital promotions for major grocery, drug, and dollar retailers. The company leverages its proprietary shopper-level data and expertise in consumer packaged goods (CPG) marketing to offer targeted advertising and promotional strategies. Crisp Mobile's platform, Retailer iQ, integrates advanced shopper analytics and technology to drive consumer engagement and sales conversions. The business model is primarily B2B, serving large retail chains and CPG brands, generating revenue through subscription fees and service charges for its technology solutions. Crisp Mobile's market includes North America and potentially other regions with a strong retail presence. The company aims to enhance the shopping experience by providing retailers with tools to better understand and influence consumer behavior.

Keywords: digital loyalty programs, retail media solutions, shopper analytics, CPG marketing, grocery retailers, drug retailers, dollar retailers, targeted advertising, promotional strategies, consumer engagement.