Cradlewise, Inc. is a startup operating in the baby products market, specifically in the smart crib sector. The company's primary product is a smart crib that uses technology to enhance the safety and comfort of infants. The crib is equipped with features such as automated rocking and a built-in baby monitor, which allows parents to monitor their child remotely.

The company's target market is primarily parents of newborns and infants who value technology and are willing to invest in products that enhance their child's safety and comfort. Cradlewise operates in the consumer goods sector, specifically in the baby products market, which is a growing market due to the increasing focus on child safety and comfort.

Cradlewise's business model is based on direct sales to consumers through their website. The company offers various payment options, including a "Buy Now Pay Later" scheme, which allows customers to purchase the product and pay for it in installments. This model allows the company to maintain control over the sales process and build a direct relationship with its customers.

The company generates revenue through the sale of its smart cribs. Additionally, it offers a 60-night risk-free trial, which could potentially lead to more sales as it reduces the risk for customers. Cradlewise also has an affiliate program, which allows individuals or businesses to earn a commission for referring customers to the company.

In conclusion, Cradlewise is a consumer goods company that uses technology to enhance the safety and comfort of infants. Its primary product is a smart crib, and it generates revenue through direct sales to consumers.

Keywords: Smart Crib, Baby Products, Consumer Goods, Direct Sales, Technology, Safety, Comfort, Affiliate Program, Installment Payments, Risk-Free Trial.