CitrusAd is a retail media technology company that specializes in optimizing media sales and ad serving for some of the world's largest retailers. The company offers a comprehensive platform that includes Sponsored Product ads, Display Ads, and Inventory Management systems, all designed to enhance the shopping experience and maximize return on investment (ROI) for brands. CitrusAd's technology ensures smooth, fast ad serving through server-to-server integration, minimizing downtime and avoiding revenue loss from ad blockers. The platform provides real-time personalization, which improves both customer experience and ad performance. Brands can create self-serve landing pages and upload them via API, while retailers can approve partner campaigns seamlessly. The intuitive dashboard offers accurate, transparent real-time reporting on campaign performance. CitrusAd serves a diverse client base, including more than half of the top 20 global retailers, and operates in the retail media market. The business model revolves around providing a scalable, efficient ad-serving solution that generates revenue through ad placements and campaign management. Keywords: retail media, ad serving, Sponsored Product ads, Display Ads, Inventory Management, real-time personalization, server-to-server integration, self-serve landing pages, real-time reporting, global retailers.