Proper is a UK-based company specializing in vegan snacks, including PROPERCORN and PROPERCHIPS, which are made with natural seasonings and contain no palm oil. The company targets health-conscious consumers who are looking for light, satisfying snacks that are also environmentally friendly. Operating in the snack food market, Proper differentiates itself by offering products that are under 136 calories per serving and free from artificial ingredients. The business model revolves around direct-to-consumer sales through their website, as well as distribution through retail partners. Revenue is generated through the sale of their popcorn and lentil chips, which are marketed as both healthy and sustainable options. Proper is also notable for being the first B Corp certified snack company in the UK, emphasizing their commitment to social and environmental performance.

Keywords: vegan snacks, low-calorie, natural seasonings, no palm oil, PROPERCORN, PROPERCHIPS, health-conscious, sustainable, B Corp, UK-based.