Human Interest simplifies the process of starting and managing 401k retirement plans for small and medium-sized businesses. The company automates administrative tasks such as compliance testing, recordkeeping, and payroll synchronization, making it easier for employers to offer retirement benefits. Human Interest provides both Traditional and Roth 401ks, 403bs, safe harbor plans, and profit-sharing plans, allowing employers to customize matching and vesting options at no additional cost. The business serves companies looking to enhance their employee benefits packages, thereby improving recruitment and retention rates. Human Interest generates revenue through service fees charged for managing these retirement plans. The company also offers built-in investment advising to help employees plan for their futures, potentially providing tax benefits for both employees and employers. Employers may be eligible for up to $15,000 in tax credits for setting up a new plan.

Keywords: 401k, retirement plans, small businesses, medium businesses, compliance testing, payroll sync, investment advising, tax benefits, employee retention, customizable plans.