Brightback is a company that specializes in retention automation software designed for SaaS (Software as a Service) and subscription-based businesses. The company operates in the customer retention market, providing tools that help businesses reduce churn, which is the rate at which customers stop subscribing to a service. Brightback's software allows businesses to update cancel reasons and responses, integrate with data warehouses for real-time save reports, and trigger workflows across various engagement tools. Additionally, the platform enables companies to build customer cohorts, segment their user base, and test different experiences and offers at scale.

Brightback primarily serves SaaS companies and subscription-based businesses that are looking to improve their customer retention rates. The business model is likely subscription-based, where clients pay for access to the software and its features. Revenue is generated through these subscription fees, which may vary based on the size of the client and the level of service required.

Brightback's market includes any business that relies on recurring revenue from subscriptions, making it a valuable tool for companies looking to maintain and grow their customer base.

Keywords: retention automation, SaaS, subscription businesses, customer churn, real-time analytics, data integration, customer cohorts, engagement tools, experience testing, subscription fees.