Breathe Life operates in the life insurance industry, providing a hybrid distribution platform designed to help life insurance carriers increase policy sales, lower operational costs, and empower their advisors. The company serves life insurance carriers looking to modernize their distribution channels through a flexible, modular platform that can be tailored to specific business needs. Breathe Life's business model revolves around offering a digital solution that integrates seamlessly with existing systems, allowing carriers to choose between advisor-driven, consumer-driven, or a combination of both distribution methods. Revenue is generated through subscription fees and service charges for the use of their platform. The market Breathe Life operates in is the digital transformation of the life insurance sector, focusing on enhancing the efficiency and effectiveness of policy distribution. The company's platform includes tools such as a quoter, e-app, advisor tools, and data dashboards, providing a comprehensive solution for life insurance carriers.

Keywords: life insurance, hybrid distribution, policy sales, operational costs, advisors, digital transformation, modular platform, subscription fees, service charges, efficiency.