Bitstrips, through its Bitmoji app, allows users to create personalized cartoon avatars that can be used across various digital platforms. The company primarily serves individual consumers who seek to enhance their digital communication with expressive and customized emojis. Operating in the digital communication and social media market, Bitstrips leverages a freemium business model, where the basic avatar creation and usage are free, but additional features and customizations can be purchased. Revenue is generated through in-app purchases and partnerships with other apps, such as Snapchat, where users can integrate their Bitmoji avatars for enhanced experiences. The company also offers an SDK (Software Development Kit) that allows game developers to incorporate Bitmoji avatars into video games, expanding its market reach.

Keywords: personalized avatars, digital communication, social media, emojis, stickers, in-app purchases, freemium model, SDK, Snapchat integration, video games.