ICONIC operates in the health and wellness market, specializing in protein drinks and powders that are ethically sourced and free from sugar, artificial sweeteners, lactose, gluten, soy, hormones, and pesticides. The company targets health-conscious consumers who seek high-quality, convenient protein solutions for meal replacements, workouts, or on-the-go nutrition. ICONIC's business model revolves around direct-to-consumer sales through its website, as well as distribution through various retail channels. Revenue is generated through the sale of its premium protein products, which are marketed based on their superior taste, nutritional value, and ethical sourcing. The company differentiates itself by using ingredients like grass-fed protein from Ireland and plant-based pea protein, ensuring a smooth and delicious product without compromising on health benefits.

Keywords: protein drinks, zero sugar, ethically sourced, premium ingredients, health-conscious, meal replacements, workout nutrition, direct-to-consumer, grass-fed protein, plant-based protein.