Ballet.com is a startup operating in the cryptocurrency and non-fungible tokens (NFTs) market. It provides a secure and user-friendly platform for managing, buying, and swapping various cryptocurrencies and NFTs. The company's primary service is offering cold storage for digital assets, which is a way of storing cryptocurrencies offline to protect them from hacking. This service is available for a wide range of cryptocurrencies, including Bitcoin, Ethereum, Polygon, and Binance Smart Chain, among others.

Ballet.com's business model is centered around its Ballet Crypto App, which allows users to manage their digital assets conveniently. The app enables users to scan a QR code on a card, which then becomes their cold storage device. Users can securely receive, send, and monitor their crypto assets through the app's interface. They can also buy cryptocurrencies using their debit or credit cards and automatically receive the funds in their cold storage. Additionally, the app allows users to store and display their NFTs securely.

The company's target market includes both individual and institutional investors interested in the cryptocurrency and NFT space. Ballet.com's offering is particularly appealing to the '99%', or the everyday people who are not necessarily tech-savvy but are interested in owning and managing digital assets.

Ballet.com generates revenue through transaction fees from buying and swapping cryptocurrencies and possibly from selling its cold storage cards. The company's value proposition lies in its ease of use, security, and support for a wide range of digital assets.

Keywords: Cryptocurrency, Non-Fungible Tokens (NFTs), Cold Storage, Digital Assets, Blockchain, Bitcoin, Ethereum, Polygon, Binance Smart Chain, Mobile App.